NORMIT Media Awareness Workshop
Dates
TBA
Description
Most emergencies occur suddenly, often when critical staff are unavailable. Those who are at the scene have to cope with enquiries and pressure from the media at least until members of the public relations/media relations department arrives. Even with professional media relations personnel present, reporters usually want to interview those directly involved in the emergency to put a 'human face' on rescuers and those affected. Frequently members of companies are seen struggling to present their organisation well under the glare of the media spotlight.
In this workshop, delegates will be given advice on how to prepare for and deliver a media interview. They will then have an opportunity to apply this knowledge in front of the camera and receive a friendly critique and further advice.
Aim
To develop delegates' competence and confidence in being interviewed by the media.
Issues Examined
- What are the types of media you may encounter and their needs?
- Who from your team should face the media?
- What do you need to prepare before going into an interview?
- What can go wrong - and how to get it right!
- How to make the interview work for you.
Duration
The duration of the course is a full day, and runs from 0900hrs to 1700hrs.
Guidance for Attendance
This interactive Workshop is relevant for anyone who may be called to give an interview with the media - this is not intended for the professional public relations officer, but rather for the plant manager.
Cost
NORMIT Members - £150 per delegate
Non Members - £400 per delegate
Contact
NORMIT, Norfolk County Council
Emergency Planning Unit,
County Hall,
Norwich, NR1 2DH.
Telephone 01603 222016
E Mail normit@norfolk.gov.uk