NORMIT Business Continuity Seminar
Wednesday 19 May 2010
Practical advice for NORMIT Members
& Local Businesses
Communicating With Your Customers
Its Good To Talk
0930 – 1600 hours
Drayton Old Lodge, Norwich, NR8 6AN
This is the 8th year that we have been running this successful annual Business Continuity Seminar. This year the seminar will reinforce the importance of communications during a disruption and how getting it wrong can affect your business. Presenters will offer practical advice that can be written into your Business Continuity Management arrangements to help prepare your organisation.The seminar is accredited by the Emergency Planning Society (EPS) and delegates can claim up to three CPD points by attending.
Warning and Informing the Public, Why Bother? ~ Bob Wade, Central Office of Information (COI) and Harry Mitchell, Norfolk Constabulary
Bob works for the COI in London and will talk about the national protocol and legal requirements for Warning and Informing the public including legislation within the Civil Contingencies Act and COMAH guidance. Harry, Head of News for Norfolk Constabulary, will then discuss the local arrangements within Norfolk and the liaison and multi-agency working with the various media outlets. They will both talk about the importance of having procedures in place to ensure efficient communications during an Emergency.
Working with the Media, Radio & TV ~ Maria Veronese, Mediapro Media Training
Maria is a broadcast journalist with 22 years industry experience. Her presentation will cover how radio and TV reporters cover ‘crisis’ stories and what they need to make them work on air. Maria will give you some top tips about working with the media to communicate your key messages. She’ll also touch on how to issue statements and hold a successful news conference.
Crisis Communications Planning ~ Patrick Peal, Tribe
Patrick has worked in PR for twenty years in industry and agency. He will talk about PR and media strategy, focussing on crisis scenario and message planning, with some lively examples to stimulate thinking and discussion. He will give some tips on making sure your business communicates effectively during a disruption so that damage to your reputation is minimised.
Social Media: Fad or Fundamental? ~ Donna Chessum, Tribe
Donna has over twenty years experience in PR and communications. A lot has changed in twenty years - but nothing as fast as the way we communicate. Love it or loathe it, social media and networking represent a fundamental shift in the way we gather and share information and it should form a fundamental part of your communications activity. Donna will show you why it matters and how to get started.
Print Media ~ Presenter to be confirmed
This presentation will look at the needs of the print media and will cover how businesses can work with the media to ensure that their key messages are communicated to their customers and stakeholders.
Internal Communications – Let it Snow! ~ Diane Mortimer, Aviva UK Life
Diane has worked for Aviva for three years as the Business Continuity Manager of Aviva UK Life. Diane’s presentation covers internal communications at Aviva and looks at the response to the severe weather in January 2010 by Aviva UK Health.
Developing and Exercising Your Media Strategy ~ Martin Barsby, Norfolk Fire and Rescue Service and Sarah Alcock, NORMIT Norfolk County Council
Martin and Sarah will give advice and guidance on what needs to be in your organisation’s Media Strategy and some ideas for exercising your response.